aldi cuthbert cake

As the controversy raged for Aldi UK Cuthbert the Caterpillar cake we were feeling hungry and needed cake!

With a comparison of all the cakes it seemed one was head and shoulders above the rest… we wrote:

“Aldi all doing today folks?
Look at all these grubby little things. Well I guess ours, here at Whilton Locks Garden Village, is more of a beautiful butterfly!
Make no mistake with a Whilton Locks chocolate cake – available every day, not just for Birthdays.”

21,970 organic reach on Facebook was a tasty result too!
And Cuthbert? Those clever marketing guys at Aldi have since made Cuthbert into a charity raising hero – and he even took part in a parachute jump! #greatmarketing